Online TV is a European hit

Almost half of Europe watch television programmes via the internet, according to new research.

Source: Webuser Magazine / Veronique De Freitas

A report from mobile company Motorola reveals 45 per cent of broadband users in Europe including UK, France and Germany, watch their favourite TV online.

Viewers prefer to watch TV online because of freedom of choice giving them the possibility to watch what they want when they want, the report said.

French TV addicts lead online TV viewing with 59 per cent watching their favourite shows via the web compared to 43 per cent of Brits.

"Viewers across Europe are no longer satisfied with fitting into schedules dictated by broadcasters and are turning to the choice and flexibility offered by TV over the internet," said Karl Elliott, marketing director at Motorola Connected Home Solutions.

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